Alexandre Plantey, CEO de Zealande



"In life as in work, I am passionate.

A great amateur and collector of watches from major watch brands, I have invested myself as a moderator on the largest French watchmaking forum. Loving photography, I combined my passion for beautiful images with that of watches to create my Instagram page


Over time, I have built relationships with other enthusiasts, some of whom have become friends. I also met an Australian entrepreneur whose company I bought. So in October 2018, with several years of experience as an entrepreneur and manager, I became the owner of ZEALANDE® and embarked on the adventure of rubber watch straps  for prestige brands.


Today, I am proud to design and offer high quality products adaptable to your most famous watch brands, in order to sublimate them while respecting their criteria of excellence.


I sincerely hope that you will be seduced by ZEALANDE®. And perhaps I will have the pleasure of counting you among our best ambassadors ? 

Sincerely yours,

 Alexandre »




Our rubber straps: put some color on your wrist

ZEALANDE® is the brand of rubber straps specially designed to fit many models of
watches of major brands such as Rolex®, Tudor®, Omega®, Tag Heuer®, Seiko® ...
Our products must live up to their excellence..

Bracelets de montres en caoutchouc zealande


Our Swiss manufacturer of vulcanized FKM rubber straps perfectly illustrates our vision of what a premium bracelet should be: choice of materials, mastery of manufacturing processes and consistent quality. Vulcanized FKM rubber is recognized for its strength, elasticity, and resistance to temperature changes and aging. 

The result is a bracelet with an exemplary finish and unique details, an ideal complement or real alternative to the original metal bracelet of your watch.


Our rubber straps are probably the most comfortable watch straps in the world thanks, in particular, to the properties of the premium vulcanized FKM rubber used by our manufacturer.
Endowed with a unique flexibility and feel, they will convince even the most demanding watch lovers to dress up their wrist.
Available in many colors with vibrant and deep shades, nothing is more elegant to match your watch than a ZEALANDE® rubber strap.


Accessoires et outils pour bracelets de montres Zealande



Because your watches need to be protected during storage or travel, we offer a range of individual leather pouches available in several colors. 

These cases are handmade by our European manufacturer from high quality leathers and in the respect of traditional leather goods. Functional and available in six colors, the ZEALANDE® individual leather pouches will be an elegant case to match your most beautiful watches. 


And because we have a strong attention to detail, we also offer an assembly and disassembly tool, pliers and screwdrivers that allow you to change your ZEALANDE® watch strap as often as you like. Solidity, good grip and precision are the assets of our tools that you won't be able to do without.

Any ideas? A question? A suggestion?
Do not hesitate!

ZEALANDE® and its products are NOT affiliated with, authorized or endorsed by Rolex®, Tudor®, Omega® and/or any other watch brand.
The intellectual property rights to the watches, visuals, brands, names and logos belong to the respective watch brand.



Alexander alias Herrstilen sur Instagram

Alexander (Sweden)

Posted by Alexandre PLANTEY

        Alexander, passionate about new technologies, he is currently a student in computer science and robotics. In love with the great outdoors and nature, it is not uncommon to...

Andrew alias Watchandrew_ sur Instagram

Andrew (United Kingdom)

Posted by Alexandre PLANTEY

       Andrew, is our Youtuber Ambassador who always has a smile on his face. He works in the construction industry and we understand better why he often makes great...

Aziz alias Watchmyaz sur Instagram

Aziz (France)

Posted by Alexandre PLANTEY

       Aziz, he is the great sportsman of the team, always at the top and ready to put on the sneakers to cover many kilometers running or cycling...Compulsive watchmaker,...


FKM Vulcanized