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WHERE CAN YOU BUY A ROLEX?
There’s no doubt many of us have our dream Rolex(s) that we would love to call ours and add to the collection but getting one can be difficult. There’s good reason too, they’re incredibly well made with a heritage boasting nothing shy of success, who wouldn’t want to go and buy one? Today in 2024, there are many different methods to buy a watch and even more different places you can buy a Rolex so it is important to know all the places you can buy a Rolex.
This will help guide you down the path that is right for you with the costs you are prepared to incur to obtain your dream Rolex watch. When you go into a city and see your typical watch shops, it can almost become a headache trying to figure out who does and does not sell Rolex so today we are going over where you can buy a Rolex.
Likely the first guess for most, a Rolex authorised dealer (AD) or at one of the watch brands own boutique, Bucherer since Rolex acquired the company. It doesn’t matter where in the world you are, you can easily look up local Rolex AD’s in your area to purchase your watch from. The big advantage for this is you can normally see and try on the Rolex watch you are lusting after, so if you were having second thoughts or not 100% certain about the purchase you can experience the watch beforehand. Additionally, once you’ve bought your watch, the AD staff will be able to adjust the watch to your wrist perfectly and should you ever need to resize it again you can always take it back to them.
This is not an issue if the Rolex you’ve just purchased is on a rubber or leather strap but with a metal bracelet with links, it’s nice to have a professional do it for you.
Depending on the AD and watch you are buying, the AD may offer you a glass of something like champagne or other similar fancy drinks making it a great experience!
Buying your Rolex through an AD gives you the safety of knowing your watch is authentic and brand new. If ever you were to experience any issues with your Rolex watch you would easily revisit the AD to get the problem sorted.
Potentially, one last thing to consider when deciding where to buy your Rolex from is if you purchase it from an AD and continue to shop with them, you will build up a good history with them and this will help you get some of those difficult pieces thanks to your relationship with them.
Source : Rymot
The next place you can go to safely purchase a Rolex watch is a grey market dealer, in other words a second-hand watch shop. Shops like Watchfinder or Chronext are worldwide grey market dealers and authenticate all their pieces and like the AD, they would be able to size your Rolex for you too.
Again, if ever you had a problem with the watch you can take it to them to repair it and when you buy the watch they will do their best to make it an experience like an AD would. Just because the watches are from secondary market dealers does not necessarily mean it’s not brand new either, you can still purchase unworn watches from them but this will likely come at a costly premium.
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For those who do not wish to wait or the model you want sells for less than it retails and you like saving cash, a grey market dealer is a great choice. Another huge pro is they will likely have many watches in there for you to try on so if your AD doesn’t have it changes are a grey market dealer will.
Source : Francis
Make sure you do your homework before purchasing through a grey market dealer, check they are a reputable seller first and maybe have a look at what sort of price you want for the watch since grey market dealers will generally be open to more negotiating than an AD.
Source : Chrono 24
Similarly to grey market dealers, you can also shop online with them instead of going in person, you can shop from the comfort of your own home. Websites such as chrono24 and Chronext are examples of major online watch shops for the second-hand market.
The final way to buy a Rolex is through an individual seller, be that a friend, a stranger or another watch enthusiast, buying watches directly from others is possible. However, make sure you do your research and if/when you decide to buy the Rolex from them, make sure to meet somewhere safe and secure!
You really need to know the watch too as sadly there are many counterfeits out there in the world so you don’t want to accidentally buy one!
One thing to bear in mind is that whoever you purchase from online probably won’t be able to fit a bracelet to your wrist since you won’t be there to try it on.
Either purchase the correct tools needed for sizing a bracelet to do it yourself or take it to your nearest watchmaker/AD to size it for you once it’s arrived.
There you have it, the three key ways you can purchase a Rolex watch, from an AD, grey market dealer or online. There’s no one right way or better way out of the options, just different advantages to each which will appeal to everyone in different ways. The most important thing is to know and understand the different options so you can purchase your luxury watch in a way you feel most comfortable. Buying a Rolex will always remain a special occasion and it should feel right, so it’s important to choose where you want to purchase your Rolex from. This will make sure you leave with your new Rolex on your wrist leaving you with a massive smile… and whole in your wallet!!!